pile of printing papers

Growing a business is hard.
Running it shouldn't be...

Most SMEs reach a point where the founder's relationships and reputation have carried growth as far as they can. The next stage requires a different kind of infrastructure.

The businesses that break through are the ones that figured out how to run the commercial side like a proper operation.

ANY OF THESE SOUND FAMILIAR?

No real view of the pipeline — Quotes go out. Some come back. Nobody's tracking what's pending, what's stalled, or why the last three didn't convert.

No consistent quoting process — Two estimators quoting differently for the same job. Margin leaking inconsistently. And no way to see it until it's already happened.

Sales and ops not talking to each other — What was promised in the sale isn't what gets delivered. Customer success inherits a relationship they don't fully understand

CRM that's become a data dump — Half-filled fields, duplicate contacts, outdated deals. Reps stop trusting it, managers stop using it, leadership loses visibility.

Contracts lost at renewal, not on quality — The work was good. But nobody called proactively when renewal came around. And someone else did.

pile of printing papers
pile of printing papers

No commercial infrastructure to support growth — no repeatable sales process, no way to onboard new people into a consistent commercial approach. Growth stalls because the engine isn't built yet.

THE WAYS TO WORK TOGETHER

1

free DISCOVERY CALL

Every engagement starts with a discovery call. From there, we scope the right level of support based on where the business is and what needs fixing first.

2

DIAGNOSIS

3

BUILD

4

ON-GOING SUPPORT

1

free 60 min DISCOVERY CALL

The Introduction

Before any commitment or cost, we have a proper conversation about where your business is and what's holding it back. No commitment, no hard sell — just an honest look at where your business is and what would make the biggest commercial difference.

  • Step 1: You talk, I listen. Walk me through your business — what's working, what's not, and where you want to get to.

  • Step 2: I give you honest feedback. What the biggest opportunities are, and what's worth fixing first.

  • Step 3: You decide. No pressure, no hard sell. If working together makes sense, we'll talk about next steps.

2

DIAGNOSIS

The Commercial Audit

This gives leadership an honest, evidence-based view of where commercial performance is breaking down — and a prioritised action plan. Most businesses find the audit alone surfaces enough to justify the investment several times over.

  • CRM data and pipeline audit

  • Win/loss pattern analysis

  • Quoting process review

  • Contract renewal risk assessment

  • Tech stack and workflow review

  • Leadership reporting gap analysis

  • Prioritised action plan

  • Commercial impact estimates

Potential deliverables:

3

BUILD

The Sales Operations Engine

The audit findings get implemented over 3-6 months. We rebuild commercial infrastructure around how the business actually sells — not software defaults. Everything's handed over with documentation and training so it runs independently.

  • CRM rebuild and data clean-up

  • Sales process design and documentation

  • Pipeline management framework

  • Quoting standardisation

  • Contract retention process

  • Leadership reporting dashboards

  • Sales playbook and enablement

  • Tech stack rationalisation

  • AI-enabled workflow automation

  • Team training and handover

  • Cross-functional alignment

Potential deliverables:

4

ON-GOING SUPPORT

The Fractional Sales Operations

Senior sales ops expertise without the full-time hire. We keep operations running and improving as you evolve. Ideal after a build engagement or for businesses with foundations needing ongoing oversight.

  • Monthly pipeline review and governance

  • CRM health monitoring

  • Reporting and dashboard updates

  • New hire onboarding support

  • Strategic commercial advisory

  • Need-based projects management

Potential deliverables:

what working with us looks like

We deliver systems. Not slide decks.

Most consultants diagnose the problem and hand you a report.

E3 builds the solution and makes sure your team can run it without us. Everything we implement is designed to work in the real conditions of a SME — not in an idealised model.

  • Industry specific — we understand the difference between a facilities management contract and a one-off domestic job

  • Implementation-focused — every engagement ends with working systems, not recommendations

  • AI-enabled where it genuinely helps — not for show, but where it saves real time and improves consistency

  • No long-term lock-in — cancel when it no longer makes sense

  • Plain English throughout — no jargon, no frameworks nobody uses, no MBA theory

We finally know what's actually in our pipeline. The CRM went from something nobody trusted to something the whole commercial team uses every day to make decisions.

"

Operations Manager - SME in trade

laptop computer on glass-top table
laptop computer on glass-top table